Knicks' OG Anunoby Agrees to Shoe Contract with Skechers, Joins Embiid, Randle, More

New York Knicks forward OG Anunoby has signed a marketing deal with Skechers, the shoe brand announced Thursday.

Anunoby will wear the Skechers SKX Nexus and Skechers SKX Reign during his upcoming season with the Knicks.

The Knicks forward could be seen wearing the Nexus sneakers throughout his team's run to the Eastern Conference Finals this spring.

Anunoby will also represent the brand along Brooklyn Nets guard Terance Mann during a European tour that will run through Belgrade, Berlin, Frankfurt and Zadar starting July 26, according to Skechers.

Skechers first expanded into basketball with the signing of Philadelphia 76ers star Joel Embiid to an endorsement deal in late 2023.

The brand has since announced deals with other NBA players, including the Minnesota Timberwolves' Julius Randle, Sixers' Jabari Walker, Miami Heat's Norman Powell and Charlotte Hornets' Josh Green.

WNBA athletes who have signed with the brand include the Los Angeles Sparks' Rickea Jackson, Las Vegas Aces' Jackie Young and Washington Mystics' Kiki Iriafen.

Skechers' foray into the basketball world has coincided with the brand's spiking value. The company was sold to an investment firm in May as part of a $9.4 billion deal that put Skechers' valuation on par with that of the Golden State Warriors, per Sportico's Eric Jackson.

Anunoby recorded career highs with 18.0 points and 0.9 blocks per game during his first full season in New York following his 2023 trade from the Toronto Raptors. He is heading into the second season of the five-year, $212.5 million contract he signed with the Knicks last summer.