Damian Lillard Reveals 'Dame X' Signature Shoe in Photos, Will Be Priced Under $100

Amid a very notable 24 hours for Damian Lillard, the nine-time All-Star has unveiled his new signature shoe from Adidas.

Lillard and Adidas revealed the "Dame X" shoe that will be available for $95 starting on Thursday.

This marks Lillard's 10th signature shoe since he originally joined the Adidas family prior to his rookie season in 2012-13. It's also his first new release since signing a lifetime deal with the apparel company in December.

Lillard is one of four active NBA players known to have a lifetime shoe endorsement deal. LeBron James, Kevin Durant and Stephen Curry are the others.

Adidas released the first signature shoe for Lillard in 2015 during his third season in the NBA.

Per the official Adidas website, the Dame X features a "lightweight textile upper for breathability," multi-directional traction on the rubber outsole and an ultralight lightstrike midsole for speed.

This sneaker release is coming on the heels of Lillard being waived by the Milwaukee Bucks on Tuesday in a deal that caught many fans and analysts by surprise.

Lillard, who is currently rehabbing from a torn Achilles, could return to the court at some point during the 2025-26 season. He is a free agent for the first time in his storied career after he spent the past two seasons in Milwaukee.