Cooper Flagg Reportedly Made $28M Through NIL Contracts in 1 Season at Duke

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie NBA campaign.

ESPN’s Howard Bryant said in a recent interview with Bob Costas (51:15 mark) that Flagg made at least $28 million in his lone season with the Blue Devils.

That total came from a $13 million deal with New Balance and a $15 million contract with Fanatics, according to Bryant.

Flagg, the projected No. 1 pick of the upcoming draft, is projected by Spotrac to sign a four-year, $62.7 million contract once he lands with the Dallas Mavericks.

That total is significantly higher than the $4.8 million NIL valuation originally estimated by On3.

Adrian Wojnarowski originally reported for ESPN in August 2024 that Flagg had signed a "significant" deal with New Balance.

Boardroom's Nick DePaula wrote at the time that the deal was expected to span one year in college in addition to "multiple NBA seasons."

Fanatics then announced in January that Flagg had inked an "exclusive, multi-year deal" with the company.

Flagg also became the first men's college basketball player to sign an NIL deal with Gatorade in October.

These contracts could potentially continue into Flagg's rookie NBA season, during which he is projected to make about $13.8 million in salary as the presumptive top pick.

The Dallas Mavericks are slated to draft first when the 2025 NBA draft begins on June 25 at 8 p.m. ET.

These deals are an example of both the hype surrounding Flagg's single college season, as well as some of the NIL resources head coach Jon Scheyer and the Blue Devils could have at their disposal when building a new roster this summer.

On3's Pete Nakos previously reported that Duke is expected to spent between $8-10 million to build the 2025-26 roster through revenue sharing, but that one source described the program's NIL resources as "unlimited."