Cooper Flagg's Updated NIL Valuation Ahead of Duke's Run in 2025 March Madness

Cooper Flagg came into the college ranks as one of the most hyped prospects in recent history, and that hype has only intensified throughout the season.

With all the attention the Duke freshman has garnered comes plenty of NIL opportunities. According to On3, Flagg's NIL valuation is $4.8 million, the second-highest among all college athletes.

His valuation is just behind Texas quarterback Arch Manning's $6.5 million and just above Miami quarterback Carson Beck's $4.3 million.

Flagg has been one of the best players in college basketball this year, putting up 18.9 points and 7.5 rebounds while collecting 1.5 steals and 1.3 blocks per game. The outstanding season earned him ACC Men's Player of the Year and Rookie of the Year honors.

Behind Flagg, the Blue Devils finished the regular season 28-3, posting a 19-1 record in conference play. Duke also won the ACC Tournament, though it was without Flagg for most of the tournament after he suffered a sprained ankle against Georgia Tech in the quarterfinals.

Fortunately for Duke, Flagg is expected to be back on the court for the NCAA Tournament, where he'll look to continue his tremendous season.

Should Flagg decide to take his talents to the NBA next season, it feels like a given that he'll be the top pick. Bleacher Report's Jonathan Wasserman projects Flagg to be the first player of the board and land with the Washington Wizards.

With NIL deals getting bigger every year, Flagg might elect to run it back with Duke next year rather than enter the draft.