Super Bowl Commercials 2015: Latest Twitter Hype Before Patriots vs. Seahawks

Super Bowl XLIX is right around the corner, but what makes Sunday's big game between the New England Patriots and Seattle Seahawks unique is that even non-football fans will tune in.

That may happen by default out of pure pop-culture curiosity to see who emerges as the champion in the USA's most popular professional sports league.

However, there will be many TV viewers interested in seeing the high-profile commercials. These advertisements are as important to the companies involved as the game is for the two teams battling for the Lombardi Trophy and their invested fans.

NFL sponsor Lenovo poked a bit of fun at how massive the stakes are for Super Bowl marketing—how so much work goes into a momentary clip with plenty of competition to compare it directly to:

Twitter is aflame with hot takes on some of the controversial ads that have surfaced already, along with a range of reactions to all the material out there ahead of Super Bowl Sunday.

Bud Light has created plenty of waves with its "Up for Whatever" ad campaign that features an appropriately, Super Bowl-proportioned fun house that looks like one big, happy party:

Mindy Kaling tweeted on Saturday to support the advertisement she's teamed with Nationwide on, one in which she maunders about, thinking she is invisible:

The teaser for Kaling's ad is available upon a scouring of the YouTube, and Danny Trejo, another known actor, is showing off some serious range in his Super Bowl commercial appearance.

An interesting take on The Brady Bunch is the premise behind Snickers' latest hallucination-implicit showcase, starring Trejo.

Trejo went ahead and linked interested parties to the video, one that features another Hollywood and TV star in a hilarious conclusion to the TV spot:

ShortList Magazine is among those applauding the creative candy bar collaboration:

T-Mobile is making a strong push for its data-stashing initiative, enlisting the help of top-tier comedic talent and even Kim Kardashian West to help the cause:

Saturday afternoon marked the drop of an interview with Rob Riggle, where he discussed shedding the fear of working with a "data vulture":

The mobile-phone service provider has the makings of something huge on Super Bowl Sunday. There is a fair amount of mystery as to what T-Mobile will ultimately produce, because it appears the total reveal isn't quite complete.

One point of controversy came when GoDaddy, casting frequent collaborator and NASCAR driver Danica Patrick in a brief cameo, made light of selling away a lost dog that had returned home.

Here's the full ad below, courtesy of The Wall Street Journal:

"

Some people are furious over this GoDaddy #SuperBowl ad: http://t.co/BlPlSPs6N2

— WSJ Live (@WSJLive) January 31, 2015"

Rex Hammock offered some advice on what GoDaddy ought to have done on the ad that has since been pulled out of the Super Bowl lineup:

AMC Movie News' Amirose Eisenbach weighed in on the sequel-heavy spots that big-budget Hollywood blockbusters will occupy on Sunday:

It should be a heck of a spring and summer at the cinema with the trio of films mentioned above. Marvel has been crushing just about every film it puts out and will hope to see its Avengers followup break new box-office ground.

The Terminator reboot is fascinating, what with the intricate time-travel storyline's upside and Arnold Schwarzenegger's returning—giving it a bit of a promotional boost to boot:

Pepsi will be sponsoring the halftime show, and the company has released a teaser for its latest ad that has extra-terrestrial undertones to it.

In addition to constructing a huge crop circle near the Super Bowl XLIX stadium, there is more mystery afoot:

All of this Twitter buzz, featuring actors projecting pride in their work, polarizing advertisements and suspenseful teasers promises to make Super Bowl XLIX's advertisements live up to the hype.

The aim is to grab attention, generate shock value or, as is often the case, to be funny in a way that resonates with viewers and ultimately sells a product. Many of these big companies already sell by the multiple millions or billions, but there is a certain pride in stealing the Super Bowl commercial show so to speak.

It may be hard to top Trejo's Snickers role, but there should be some worthy challengers to what is arguably the best Super Bowl ad out there at the moment.