LeBron James: Nike Drops Price of Extremely Expensive 'LeBron X' Sneakers
Nike made the wise decision to bring down the price of the LeBron X shoes, which would have exceeded the $300 price point for the fully loaded version.
There is something to be said for Internet outrage.
ESPN's Darren Rovell reports the sports-apparel company brought down the price of the sneaker that is set to hit the market on Sept. 29.
As reported last month, Nike was to release the LeBron X in two versions. One would be a stripped-down version retailing for $180. A more expensive version would include Nike+ technology and would have retailed for $315, leaving many in shock, as a pair of sneakers rocketed past what were already soaring prices.
Nike quells some of those fears, via ESPN:
"As it turns out, the shoe, a version of the LeBron X, will be sold in a pack for $270, Nike spokesman Brian Strong confirmed to ESPN.com on Thursday.
Sources say the majority of the LeBron X shoes that will hit the market on Sept. 29 will retail for $180. But the Nike+ enabled version of the shoe, which allows for technology to be embedded in the mid-sole of the shoe, will be sold with the sensors, the adapter and charger -- together called the Sport Kit -- for $270.
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If you happen to already own the Sport Kit, a version of the Nike+ without the package will retail for $200, giving consumers three price points to pick from.
In the report, Nike claims no prices had previously been set, but it's nice to think the vitriol around social-media spheres may have had a hand in driving the price to a more manageable level.
I was previously shocked that anyone would spend over three bills to own a pair of shoes, even if they came with a computer chip to measure achievements.
While I still find the price of sneakers excessive, this is a smart PR move by the company.
Regardless, nobody is forcing you to drop a lump sum most would find insane on a pair of kicks. Though I have to believe an in-demand basketball shoe selling for over $300 is not far along.
We will save our anger for whenever that might be.
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