
Cowboys, Warriors, Rams Top Forbes' 2024 List of World's Most Valuable Sports Teams
The Dallas Cowboys are all but guaranteed to extend their Super Bowl drought for another season, but fans can rest easy knowing team owner Jerry Jones is still printing money.
The Cowboys led the way in Forbes' projection of the most valuable sports franchises in the world with a valuation of $10.1 billion. The Golden State Warriors were next on the list at $8.8 billion, while the Los Angeles Rams ($7.6 billion), New York Yankees ($7.55 billion) and New York Knicks ($7.5 billion) rounded out the top five.
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Most Valuable Sports Teams (2024)
- Dallas Cowboys ($10.1 billion)
- Golden State Warriors ($8.8 billion)
- Los Angeles Rams ($7.6 billion)
- New York Yankees ($7.55 billion)
- New York Knicks ($7.5 billion)
- New England Patriots ($7.4 billion)
- New York Giants ($7.3 billion)
- Los Angeles Lakers ($7.1 billion)
- New York Jets ($6.9 billion)
- San Francisco 49ers ($6.8 billion)
Forbes' Brett Knight and Justin Teitelbaum noted this is the ninth straight year the Cowboys have been No. 1. Even though the franchise makes its fanbase look like this multiple times every year, its overall popularity shows no signs of diminishing.
The NFL broadly continues to enjoy a level of financial success far surpassing any other league in the world.
Twenty-nine of its 32 teams cracked Forbes' top 50 list. The Carolina Panthers have become a symbol of futility and dysfunction under team owner David Tepper, yet they still have the same valuation ($4.4 billion) as Ligue 1 club Paris Saint-Germain, which has 12 league titles and is stationed in one world's most cosmopolitan cities.
The NBA is proving to be a better long-term investment, however. Per Knight and Teitelbaum, the average valuation for an NBA franchise has increased by more than 596 percent over the past 10 years. By comparison, the NFL saw a 298 percent rise over the same span.
This past summer, the NBA signed an 11-year media rights deal worth around $76 billion, so its outlook will only strengthen moving forward.
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