Kings' De'Aaron Fox Drops New Photo of 1st Signature Shoe with Steph Curry's UA Brand

De'Aaron Fox and Stephen Curry may be Western Conference competitors on the court, but the Sacramento Kings guard will be wearing shoes from the Golden State Warriors star's Under Armour brand this season.

Fox revealed the first full look at his signature shoe on his Instagram Story on Friday:

This comes after initial images of the shoe were released earlier this week.

They notably featured a fox in a curled position to form the letter D and Curry's signature logo and name:

Fox and Curry traveled to China as part of a promotional tour for Under Armour that included the opening of the first-ever Curry Brand House:

The Kings star is the first NBA player to sign with the Curry Brand.

"Like Jordan Brand did with Nike, Steph is doing with Under Armour, and I'm the first person to be a part of that," Fox told Jason Anderson of the Sacramento Bee. "Some players wouldn't want to be the first, especially under an active player, but for me, I think it's more like I'm helping him build his brand, but also he's helping me build my brand, so I feel like it's great for both of us."

While they are friendly and now part of the same brand off the court, there is still a Western Conference rivalry on it. Curry's Warriors eliminated Fox's Kings in a dramatic seven-game series in the 2023 playoffs when the Golden State star took over Game 7 with 50 points.

However, Sacramento earned some revenge last season when it eliminated the Warriors in the play-in tournament. Fox finished that game with 24 points, six assists, four rebounds and two steals, and the outcome wasn't in doubt for the majority of the fourth quarter.

It isn't a stretch to suggest they could face each other again in the play-in tournament or even postseason during the 2024-25 campaign, especially in a loaded Western Conference that figures to include several competitive teams.