Photo: Celtics' Jayson Tatum Debuts Jordan Tatum 3 Sneaker in Team USA Olympic Game
Jayson Tatum debuted his Jordan Tatum 3 shoe during Team USA's Olympic quarterfinal matchup against Brazil on Tuesday.
Tatum signed with Jordan in 2019 and launched his signature shoe line in 2022.
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Interestingly enough, this is a quick turnaround in the Tatum line of shoes. The Tatum 2s only dropped to the public in March of this year, which would indicate a surprisingly short window of sale time.
Perhaps Jordan Brand wants to capitalize on Tatum's newfound status as an NBA champion and potential soon-to-be gold medal winner by releasing a new shoe as soon as possible.
There is no word on when the Tatum 3 will drop, or if this was just a special sneak peek before a larger-scale rollout during the 2024-25 NBA season.
Regardless, it's at least noteworthy that Jordan is using the Olympic stage to debut a new shoe rather than promote the one already in stores.
