Steph Curry, Jayson Tatum Top Best-Selling NBA Jerseys for 1st Half of '23-24 Season

The Golden State Warriors have struggled some this season, but that hasn't impacted Stephen Curry's popularity.

The future Hall of Famer had the NBA's top-selling jersey in the first half of the 2023-24 campaign. He was followed by Jayson Tatum and LeBron James in the top three:

James and the Los Angeles Lakers have bragging rights when it comes to overall team sales:

It's not surprising to see many of these names on the list. Curry, Tatum, James, Giannis Antetokounmpo, Luka Dončić, Kevin Durant and others have been headline superstars for a number of years, and fans are still jumping at the chance to buy their jerseys.

Yet a rookie at No. 4 overall is notable.

Victor Wembanyama was arguably the most highly regarded prospect since James when he entered the draft, and the San Antonio Spurs big man is living up to the hype with double-double averages of 20.6 points, 10.1 rebounds and 3.1 blocks per game.

Elsewhere, Milwaukee Bucks fans have purchased enough new Damian Lillard jerseys in his first year with the team to place him in the top 10, and Philadelphia 76ers fans are clearly loving Tyrese Maxey's continued breakout.

In fact, Maxey is even ahead of teammate and reigning MVP Joel Embiid.

But it is still Curry atop the list as he continues to dazzle in his 15th season.