The Dallas Cowboys remain on their pedestal of most valuable franchise in the NFL.
Forbes released its annual list of NFL team valuations, and the Cowboys are sitting at the top for the 14th consecutive year with a value of $8 billion, which also makes them the most valuable franchise in all of sports.
Per Forbes, NFL teams are now worth an average of $4.47 billion, a 28 percent increase from last year. The rest of the top 10 is as follows:
2. New England Patriots, $6.4 billion
3. Los Angeles Rams, $6.2 billion
4. New York Giants, $6 billion
5. Chicago Bears, $5.8 billion
6. Washington Commander, $5.6 billion
7. New York Jets, $5.4 billion
8. San Francisco 49ers, $5.2 billion
9. Las Vegas Raiders, $5.1 billion
10. Philadelphia Eagles, $4.9 billion
Forbes also noted that the Cowboys are the first team to generate over $1 billion in revenue, which is "thanks in large part to a bevy of lucrative sponsorships." During the 2021 season, the team generated over $220 million in stadium advertising and sponsorship revenue, which Forbes stated is more than double of any other team.
Dallas added a sponsorship from Blockchain.com in April to become the exclusive digital asset partner of the team, making the franchise the first NFL team to join the cryptocurrency space. Last September, the Cowboys and Molson Coors announced a 10-year, $200 million partnership extension to remain the team's sole supplier of alcoholic beverages.
Cowboys president Jerry Jones purchased the franchise in 1989 at a value of $150 million. Dallas quickly established itself as a dynasty, winning three Super Bowl titles in four years from 1992 to 1995. But since then, the Cowboys have not advanced past the divisional round of the playoffs.
Dallas is surely hoping to change that during the 2022 season, as the team is once again the favorite to win the NFC East. The Cowboys will begin their quest for another title on Sept. 11 at AT&T Stadium against the Tampa Bay Buccaneers.