New Blue Jays Logo: 5 Reasons Logo Change Won't Bring in Fans

For the second time in as many days, a baseball team’s new logo has been leaked. This time it’s the Toronto Blue Jays, who unveiled their cutting-edge, brand new…old logo?

It’s a throwback of sorts, with just a few differences. The bird is more slanted and the maple leaf is located in a different place, but other than that…it’s essentially the same logo as their first-ever look back in the late 70’s.

Toronto thinks this will revive a fan base that is slowly but surely dying. Here are five reasons the new logo isn’t the answer to all of the Blue Jays' problems.

1. Reminds Fans of Glory Days

The retro logo is a great idea in theory…unless it’s the same look the last time the team was relevant.

This is a reminder of how good the team used to be.

The problem is Joe Carter, Roberto Alomar and David Cone aren’t walking back through that door.

2. Doesn’t Have a Slider

The new logo may get loyal fans excited that have followed the team for years, but it’s not coming equipped with a solid starting pitcher.

This logo can’t strikeout Mark Teixeira or Adrian Gonzalez.

The Blue Jays have some big-time issues when it comes to pitching and the farm system doesn’t bring a ton of hope to the franchise.

A new logo doesn’t fix that.

(Notice all of the empty seats over the weekend.)

3. The Giant Maple Leaf

The Blue Jays are trying to re-brand themselves as “Canada’s team” and they think making the red leaf on their uniforms more prominent is the solution.

This just in Blue Jays P.R. people…making a leaf more prominent on your team’s baseball caps is not going to erase 20 years of mediocrity.

If anything, it is the most distracting part of the entire logo.

4. Doesn’t Look Cool

We live in a society where people calculate the exact measurement of the slant of their hat and dressing in older brands and logos is so totally not cool.

The Blue Jays are either marketing for that vaunted 50-plus age demographic, or think a bunch of hipster teenagers are willing to drop $35 (or whatever the equivalent is in Canadian dollars) on a hat that looks very similar to the one their dad has been wearing for years.

5. It’s Not Jose Bautista

The cold hard reality for the Blue Jays is that they have an MVP surrounded by LVPs. Nobody outside of Bautista poses any sort of real threat in the lineup and that’s a huge reason why they have struggled so bad.

The new logo will satisfy die-hard fans…but it won’t be attracting many new ones.