Rating the New NBA Uniforms: The Good, The Bad, The Ugly
What seems like an annual occurrence in the NBA these days, five teams introduced new uniform and logo designs. To no surprise, the teams who altered their uniforms and logos are ones that could probably use a little boost when it comes to merchandise sales and personality.
The Utah Jazz, Los Angeles Clippers, Golden State Warriors, Minnesota Timberwolves, and Cavaliers were the five teams that changed their branding with hopes of looking to the future, or in a couple of cases the past.
Here's what you need to know about the uniform changes plus a bonus look at the five best uniforms in the NBA today.
Los Angeles Clippers
What Looks Good: Not much has changed on the Clippers jersey. The font on the front of the jersey is small, but retains the cursive writing. The more block font on the numbers gives the jersey a modern feel. They also diminished what was a very obvious bumper on sides of the uniforms.
What We're Not Crazy About: The Clippers are already the second team in a crazy basketball city. How can it help to shrink the font on the front of the jersey? That's just like a subliminal message cementing their status as the city's secondary team and one of the worst in the NBA over the last two-plus decades.
Ranking or Rating: B-. The Clippers receive an average grade for effort. The block font on the numbers is a nice touch and getting rid of the bumpers is a wise move. In the end though, there wasn't enough of a dramatic change for the positive to push the grade higher.
What Looks Good: The Wolves ditched the green which does help simplify the uniform. They also replaced the previous dagger-shaped numbers with smoother digits that give the uniform a cleaner look. The removal of the trees from the neck collar also gives the uniform a more streamlined look.
What We're Not Crazy About: While the removal of the trees on the neckline does streamline the uniform, the trees were symbolic of the team's home state and the nature of the area. Plus, the trees tied into the timber wolf theme.
In fact, they might as well drop "Timber" from the team's full name at this point since the team has apparently removed all symbolic ties to the organization's nickname.
Ranking or Rating: B-. The jersey is a crisp look, but it just feels lacking without the designer ties to the team's nickname and the surrounding environment in Minnesota.
What Looks Good: Not much has changed with Cavaliers uniforms. The team ditched the cursive font for the block print but otherwise retained much of the character from the previous uniforms.
What We're Not Crazy About: The cursive writing was a great compliment to the uniform and the cavalier theme including the foil in the team logo. The block font dulls down the uniform as a whole.
Ranking or Rating: C-. It was a minor tweak and not necessarily a good one. But hey, now that LeBron is gone, the team has to make money somehow on merchandise. The design change is likely in response to what can only be lower revenue streams via merchandise without LeBron.
Golden State Warriors
What Looks Good: The Warriors bailed on the futuristic superhero theme logo and look for a more traditional logo and uniform that recalls the teams beginnings nearly five decades ago. The logo is a simple but attractive look at a regional icon in the Golden Gate Bridge.
The secondary logo is a nice homage to the team's first years in California when they were the San Francisco Warriors.
What We're Not Crazy About: The logo is nice as a stand alone, but slapping the whole thing right on the front of the jersey is a built uncreative. A nice font of "Warriors" would have been more attractive. Plus, having that icon dominate the front of the jersey can't possibly feel good when it's being worn.
Despite the logo on the front, the jersey is still rather simple and understated which is a good move into today's NBA.
Ranking or Rating: B+. The jersey leaves something to be desired, but the primary and secondary logos are all significant upgrades.
What Looks Good: What's not to like? It's about time the Jazz ditched their ridiculous mountain theme (sorry Jazz fans) and went back to the musical note logo as the most identifiable aspect of their jersey and logo.
There are times when teams turn back on the clock on their uniforms and miss the mark, but not the Jazz. The combination of colors and the yellow font on the away jerseys is a great, classic look. The music note on the shorts is a subtle yet great touch.
What We're Not Crazy About: It's tough to pick out one specific item, but the bumper that runs from the arm pits to the pants leg is a bit of an unnecessary addition. That design is prominent on most basketball and football uniforms these days.
Ranking or Rating: A. Great job by the Jazz. They turn back the clock, bringing back one of the best logos in NBA history and do so in a very tasteful fashion.
5. Portland Road Uniforms
The Portland Trail Blazers' road uniforms are possibly the most underrated uniform in the league. Either that, or perhaps you find it so ugly that has developed a charm to it.
I'm in the former. I think the winged lettering and the red and white bars across the abdomen is one of the most classic looks in the NBA, one that recalls the uniforms styles during the 1980s NBA.
4. San Antonio Spurs Home Uniform
The Spurs logo is simple, understated yet perfect. It incorporates the team's logo squarely in the uniform with a basic but impact block font on the numbers. The bumpers on the sides are subtle and the combination of silver, black and white is powerful to the eye.
3. Chicago Bulls Road Uniform
The Bulls have added the black uniform but the road red is where it's at. No bumpers on the sides, just screaming red uniforms that are perfect considering the organization's nickname. The black font offers a great counter to all the red and the bull inside the diamond on the shorts is a great highlight.
2. Los Angeles Lakers Home Uniforms
The purple and gold is one of the most identifiable color schemes in all of sports. The Lakers tweaked things in recent years by making the numbers white rather than purple, but the font and script of the "Lakers" on the front is a classy, emblematic touch that has withstood the test of time.
The jersey could use thinner bumpers, but the front of the jersey captures enough attention on its own.
1. Celtics Home Uniforms
Green and White. It's that simple. No border colors, no bumpers and just two slivers of green on the shorts wrap up the best uniform in the NBA. The green waistband is also a nice throwback touch. Plus the shamrock above the name is a great addition.
Now if only the Celtics could ditch those hideous alternates that incorporate black in the color scheme.