LeBron to the Heat Now? The LeBron Premium Could Scorch Miami Tickets…

Yesterday, there was essentially a “consensus” that LeBron James would be joining the Knicks. Here atSeatGeek , we took a quick look speculating the impact this would have on Knicks ticket prices due to “The LeBron Premium” . Apparently, everyone jumped the gun, and speculation is currently favoring the Miami Heat as LeBron’s next team .

We did a quick analysis to project potential ticket prices for the Miami if James joins forces with Dwayne Wade. The data table displays projected prices on the interior that correspond with a respective baseline price and % potential increase (i.e. $81 corresponds with a $46 baseline price and a 75% increase in average prices). Last season, NBA 2009-2010 season average prices" target="_blank">the Heat transacted tickets prices on the secondary market averaged $46  (I have highlighted that row in the table below). The left row data is potential baseline prices, assuming that there could be some change season-to-season even without LeBron. The top column %s, represent the potential increase on ticket prices with LeBron–i.e. “The LeBron Premium”.

• We have presented the calculations across several potential % increases, as this LeBron scenario is truly unique so we do not have a solid historical proxy
• Tickets on the re-sale market could approach $75 dollars if “The LeBron Premium” proves to be around 50-75%
• For initial homestand games with LeBron in town, we could foresee +100% premiums, which would drive Miami Heat average ticket prices over $100 to see the first glimpses of King James in a Heat jersey

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Image source and additional information at  The Palm Beach Post

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