Report: NFL Discussing TV Rights Contracts That Will Surpass $100B in Value

The NFL is reportedly negotiating television rights contracts that would be 10 years in length and "far exceed" $100 billion in total value.

According to Andrew Marchand of the New York Post, the end result of the talks will likely lead to Sunday afternoon games on CBS and Fox, Monday Night Football on ESPN/ABC and Sunday Night Football on NBC all remaining in place.

One possible change of significance could see Thursday Night Football games go from Fox to Amazon, with Amazon "emerging as a potential front-runner."

Currently, the NFL makes nearly $8 million per season through its TV rights deals with ESPN, Fox, CBS, NBC and DirecTV. By potentially adding Amazon to the mix and getting a raise from the other networks, that number may climb north of $10 million per year.

Amazon's involvement may hinge on an upcoming game between the San Francisco 49ers and Arizona Cardinals on Dec. 26, per Marchand. That game will air exclusively on Amazon and Twitch, and the league wants to "gauge how this is received."

Another potential change would see ESPN/ABC getting added to the Super Bowl rotation. Currently, only NBC, CBS and Fox air the Super Bowl.

ESPN/ABC has reportedly asked for better Monday Night Football matchups moving forward, which may lead to the implementation of the flex scheduling Sunday Night Football currently enjoys.

Another change could see the NFL Sunday Ticket leave DirecTV, as the provider is "not expected" to retain it. Exclusive deals with Amazon, ESPN+ or Apple+ are a possibility for the Sunday Ticket, as is selling the rights to multiple platforms.

Per Alexandra Bruell and Joe Flint of the Wall Street Journal, Nielsen ratings showed that NFL viewership was down 7 percent through Week 13 of this season compared to last season.

Even so, the NFL remains the most coveted property for networks and advertisers because of its massive reach and ratings.

According to Marchand, the current NFL rights deal for Monday Night Football runs through the 2021-22 season and the others go through 2022-23.

New deals are reportedly expected to be agreed upon by early next year.