Los Angeles Chargers wide receiver Mike Williams is looking to trademark his social media catchphrase.
According to ESPN's Jeremy Fowler, Williams' attorney, Darren Heitner, the wideout filed a trademark application for "WHOLE LOTTA" with the intention of building a brand and selling apparel with the phrase on it.
Williams has already started to market the brand, with hoodies, t-shirts, windbreakers and iPhone cases for sale through a third-party site.
The decision to expand his marketing potential comes as Williams has established himself as one of the NFL's best receivers over the past two seasons. The 25-year-old had 10 touchdowns on 43 receptions in 2018.
Last season was another step forward for Williams. He surpassed the 1,000-yard mark for the first time and led the NFL with 20.4 yards per reception.
Williams has used "WHOLE LOTTA" on Twitter and Instagram as a rallying cry for fans since being drafted No. 7 overall by the Chargers in the 2017 NFL draft.