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Chargers WR Mike Williams Files Trademark for Phrase 'WHOLE LOTTA'
May 21, 2020
Los Angeles Chargers wide receiver Mike Williams is looking to trademark his social media catchphrase.
According to ESPN's Jeremy Fowler, Williams' attorney, Darren Heitner, the wideout filed a trademark application for "WHOLE LOTTA" with the intention of building a brand and selling apparel with the phrase on it.
Williams has already started to market the brand, with hoodies, t-shirts, windbreakers and iPhone cases for sale through a third-party site.
The decision to expand his marketing potential comes as Williams has established himself as one of the NFL's best receivers over the past two seasons. The 25-year-old had 10 touchdowns on 43 receptions in 2018.
Last season was another step forward for Williams. He surpassed the 1,000-yard mark for the first time and led the NFL with 20.4 yards per reception.
Williams has used "WHOLE LOTTA" on Twitter and Instagram as a rallying cry for fans since being drafted No. 7 overall by the Chargers in the 2017 NFL draft.
