March Madness Music Fest: AT&T Block Party

The 2018 NCAA March Madness Music Festival—presented by the NCAA, Turner Live Events and official NCAA Corporate Champions AT&T, Coca-Cola and Capital One—lands at Hemisfair in San Antonio, Texas, as part of this year's NCAA Final Four celebration. The three-day free music festival—annually produced by Turner Live Events—features the return of Maroon 5 and Imagine Dragons, both of whom have delivered electric performances in years past during the most anticipated weekend in college sports. Additional performers will be announced in the coming weeks.

The star-studded festival will open with the AT&T Block Party on Friday, March 30, with Jason Aldean. On Saturday, March 31, Grammy award-winning band Imagine Dragons will hit the stage as the Coca-Cola Music headliner. Grammy award-winning global pop band Maroon 5 will headline the Capital One JamFest on Sunday, April 1, closing out the fan-filled weekend. Both headliners have given stellar performances at past festivals with Imagine Dragons appearing in 2015 in Indianapolis and Maroon 5 in 2016 in Houston.

For more details about the weekend, fans can stay up-to-date by visiting ncaa.com/musicfest, following @FinalFour on Twitter or downloading the Final Four app presented by AT&T.