March Madness Music Fest: Coca-Cola Music

The 2018 NCAA March Madness Music Festival—presented by the NCAA, Turner Live Events and official NCAA corporate champions AT&T, Coca-Cola and Capital One—lands at Hemisfair in San Antonio as part of this year's NCAA Final Four celebration.

The three-day free music festival, annually produced by Turner Live Events, features Maroon 5 and Imagine Dragons, both of whom have delivered electric performances in years past during the most anticipated weekend in college sports.

The star-studded festival opened with the AT&T Block Party on Friday, with Jason Aldean playing. On Saturday, Grammy Award-winning band Imagine Dragons will hit the stage as the Coca-Cola Music headliner.

Grammy Award-winning pop band Maroon 5 will headline the Capital One JamFest on Sunday, closing out the fan-filled weekend. Both headliners have given stellar performances at past festivals, with Imagine Dragons appearing in 2015 in Indianapolis and Maroon 5 playing in 2016 in Houston.

For more details about the event, fans can stay up to date by visiting ncaa.com/musicfest, following @FinalFour on Twitter and downloading the Final Four app presented by AT&T.