Tom Brady, Marshawn Lynch, Dak Prescott Led NFL Offseason Jersey Sales

Joseph Zucker@@JosephZuckerFeatured ColumnistAugust 9, 2017

Feb 5, 2017; Houston, TX, USA; New England Patriots quarterback Tom Brady (12) enters the field prior to the game against the Atlanta Falcons during Super Bowl LI at NRG Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Mark J. Rebilas-USA TODAY Sports

The NFL announced Wednesday that New England Patriots quarterback Tom Brady had the highest-selling jersey during the 2017 offseason.

Oakland Raiders running back Marshawn Lynch, Dallas Cowboys stars Dak Prescott and Ezekiel Elliott and Raiders quarterback Derek Carr rounded out the top five.

Lynch is easily the most surprising inclusion on the list. Between April 1, 2015, and Jan. 30, 2016—Lynch's last season with the Seattle Seahawks—he failed to crack the top 10 in terms of jersey sales.

Much has changed since then. Lynch retired and then un-retired to join the Raiders. The Raiders' impending move to Las Vegas likely also meant a boost to Lynch's jersey sales in Nevada and the surrounding states.

To some extent, Brady's continued dominance is unusual. He's entering his 18th year in the NFL, and the Patriots' jerseys haven't changed much in appearance in that time. At a certain point, one would anticipate Brady's No. 12 jersey would hit a saturation point.

The title belonged to Brady in 2015 and 2016 as well, and the figures from this offseason suggest the trend will continue in 2017.

After they ranked second and third, respectively, in jersey sales in their rookie seasons, Elliott and Prescott will be stiff competition for Brady should the Cowboys once again find themselves contending for the NFC crown.


The latest in the sports world, emailed daily.