LaVar Ball Says Lonzo's 'ZO2' Shoes Have 'Sold a Good Amount, to Me'

Many were taken aback upon seeing the retail price of Lonzo Ball's signature sneaker, the ZO2, but LaVar Ball is satisfied with how the shoe has performed commercially so far.

During The Herd on Wednesday on Fox Sports Radio, LaVar declined to specify an exact amount of shoes Big Baller Brand has moved but said, "I've sold a good amount to me."

In a tweet May 4, LaVar essentially made it clear he envisions the ZO2 shoe as more of a statement piece for buyers rather than a universally available product:

As a result, sales are likely to be sluggish early on, especially until Lonzo proves himself in the NBA. The Los Angeles Times' Nathan Fenno reported Big Baller Brand sold 500 combined pairs of the ZO2 shoes and signature sandals.

Far bigger than the retail success of the ZO2 could be the impact it has for the major sneaker companies. Incoming rookies or marquee stars in the years to come may feel more emboldened by LaVar and Lonzo's attempt to think outside the box when it comes to a sneaker endorsement.

Slapping a $495 price tag on a pair of basketball shoes is outlandish, but the tactic has brought more buzz to Big Baller Brand than if the company had priced the shoe more in line with the current market.

Now that it has attracted plenty of attention, it will be interesting to see if Big Baller Brand adapts its approach to compete more directly with signature shoes from Nike, Adidas and Under Armour.