LaVar Ball Reportedly Aiming for $200 Tier for Son Lonzo's Big Baller Brand Shoe

Adam Wells@adamwells1985Featured ColumnistMay 2, 2017

LOS ANGELES, CA - JANUARY 25:  LaVar Ball, father of Lonzo Ball #2 of the UCLA Bruins, watches the game against the USC Trojans at Galen Center on January 25, 2017 in Los Angeles, California.  (Photo by Jayne Kamin-Oncea/Getty Images)
Jayne Kamin-Oncea/Getty Images

LaVar Ball is still trying to find a business partner for his Big Baller Brand merchandise and apparel, but the father of presumptive NBA lottery pick Lonzo Ball has a price in mind for his son's basketball shoes.

Per Nick DePaula of The Vertical, Ball's brand is "targeting the $200 tier for its debut Big Baller Brand basketball sneaker."

For perspective on what Ball's brand is seeking, the most expensive pair of LeBron James sneakers sold by Nike is $220.

The question for Ball is finding a company that will partner with him to brand the sneaker. ESPN.com's Darren Rovell reported April 30 that Nike, Under Armour and Adidas are not interested in an endorsement deal with Lonzo due to LaVar's insistence "they license his upstart Big Baller Brand from him."

However, DePaula noted Adidas has not closed the door on a potential deal with Ball and Big Baller Brand:

Adidas, which sponsored UCLA this past season along with the Chino Hills (Calif.) High School basketball team that features younger Ball brothers LiAngelo and LaMelo, has yet to formally discuss a shoe deal with Ball Sports Group. "It's not dead yet," a brand source told The Vertical. An official meeting would potentially take place in the coming weeks, with the brand not yet ruling out making a standard endorsement offer.

Ball did tell Rovell he intends to seek out different brands, including in China and possibly an "entrepreneurial partner" that will help give him the platform needed to market the sneakers and other apparel from the Big Baller Brand.


The latest in the sports world, emailed daily.