Brewers Association Hooks Up Peyton Manning with Beer After Budweiser Shoutout

Kyle Newport@@KyleNewportFeatured ColumnistFebruary 10, 2016
Ian Rapoport @RapSheet

The Brewers Association sent Peyton Manning craft beer, so he won't drink Budweiser. My suggestion? Drink it all https://t.co/jLb4l6rLS7

While celebrating the second Super Bowl title of his career last Sunday, all Denver Broncos quarterback Peyton Manning could think about was being with his family...and drinking Budweiser. 

As a result, the Brewers Association is now trying to win over the future Hall of Famer.

Many believed the 39-year-old would go out on top and retire if he won the Super Bowl this season. While he may wind up doing so, he was not interested in talking about his future after the game.

Instead, he steered his postgame interview toward how he was going to celebrate—which included Budweiser:

SingleShot ⚾ 🏈 @Singleshot25

Peyton Manning is def drinking some Budweiser tonight. #SuperBowl #SB50 https://t.co/qKkXY2HquP

He gave the beer company not just one but two shoutouts while on the mic after the game.

Some wondered if the company had paid Manning to drop its name like that. However, Budweiser's Lisa Weser set the record straight on Twitter:

Lisa Weser @LisaWeser

Hi Internet. For the record, Budweiser did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did.

That doesn't mean Budweiser wasn't willing to thank the Broncos star for showing it some love:

BudweiserUSA @budweiserusa

Congrats to Peyton and the whole @Broncos team. Where would one ship 50 cases of Bud? Just curious. #ThisBudsForYou #SB50

Following that, per NFL Network's Ian Rapoport, the Brewers Association is sending Manning a variety of craft beers—because it never hurts to have options, especially for special occasions. 

People can debate whether Manning knew what he was doing when he name-dropped Budweiser during his postgame interviews. Although he may not have gotten paid in cash, he certainly is reaping the benefits now. 

[Ian Rapoport]


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