UNC Reveals New 'Brickin' For Chicken' Free Throw Promotion Ahead of 2026-27 CBB Season Opener

North Carolina basketball just gave its fans another reason to get loud while opponents shoot free throws.

The Tar Heels announced a new "Brickin' For Chicken" promotion on Monday. If the visiting team at the Smith Center misses two consecutive free throws in the second half of home games this year, fans will win a free breakfast entree reward from Chick-fil-A.

North Carolina, which is entering its first season under new head coach Michael Malone, will tip off the 2026-27 campaign on Monday at home against Western Carolina.