Steph Curry, LeBron James, Kevin Durant Top Forbes' 2025 List of Top-Paid NBA Players
Golden State Warriors superstar Stephen Curry is the NBA's highest-paid player in 2025, according to Brett Knight of Forbes, reportedly bringing in an "estimated $159.6 million in pretax earnings this seasonโcounting both his playing salary and his annual income from endorsements and other business endeavors."
He topped LeBron James ($137.6 million) and Kevin Durant ($104.3 million).
Curry will have a $59.6 million salary for the 2025-26 season and has a number of business ventures and sponsorships, which includes the Curry Brand division of Under Armour, the Unanimous Media production company and a number of businesses under Thirty Ink.
James isn't far behind him, with his $52.6 million contract supplemented by endorsement deals with Nike, DraftKings and Amazon and a wide array of other business ventures.
Durant's on-court earnings are paired with off-court ventures that includes deals with FanDuel, Dick's Sporting Goods and Joe & the Juice, a number of other investments and his sports, media and entertainment brand Boardroom.
According to Knight, "the league's ten top earners are in line to rake in $902 million this season before taxes and agents' fees, a 15 percent increase over last year's record $787 million," with $380 million of that coming in off-court business deals and endorsements.
Those off-court earnings are higher than any other domestic or international league, with global soccer's top-10 earners ($238 million) coming the closest.
