Travis Kelce's Chiefs Jersey Sales See Massive Spike After Taylor Swift Engagement

When you combine both his personal and professional life, Travis Kelce is living about as well as anyone in the world right now.

Per TMZ Sports, Fanatics said that sales of the Kansas City Chiefs star's No. 87 jersey saw a 200 percent spike from Monday to Tuesday following the news of his engagement to Taylor Swift.

Fanatics noted it was the highest-single day sales for Kelce jerseys since the day of Super Bowl 59.

Kelce and Swift, who began dating in 2023, announced their engagement on Tuesday with a series of pictures posted on Instagram.

News of the engagement attracted so much attention that a Meta spokesperson told TMZ that Instagram briefly crashed because of all the traffic generated by the couple's post.

Kelce, surprisingly, didn't crack the top 10 in jersey sales for the 2024-25 NFL season that was released in February. He did rank 11th in all officially licensed player products sold from March 2024 through February 2025.

Given how much attention the engagement announcement garnered, not to mention Swift's appearance on the New Heights podcast that broke streaming records, it's a safe bet that Kelce will be a big merchandise seller during the upcoming season.

Kelce, who will turn 36 on Oct. 5, is preparing for the start of his 13th season with the Chiefs. There has been speculation this could be his final year in the NFL.

The Chiefs will kickoff the 2025 campaign on Sept. 5 against the Los Angeles Chargers in São Paulo, Brazil.