Duke, Kentucky, UNC Among 10 CBB Teams Reportedly Spending $10M+ on NIL Contracts

Duke, Kentucky and North Carolina are part of the 10 men's college basketball teams spending at least $10 million on NIL contracts in 2025, according to CBS Sports' Matt Norlander.

Arkansas, BYU, Indiana, Louisville, Michigan, St. John's and Texas Tech make up the other seven schools, per Norlander.

Each of these programs should have the flexibility to make multiple key additions in the transfer portal and outbid other teams.

Duke is looking to build upon its Final Four appearance in 2025 and navigate through the potential upcoming absence of Cooper Flagg due to the NBA draft. Flagg's NIL valuation of $4.8 million is the highest among all college basketball players, via On3.

On3's Pete Nakos previously reported that Kentucky has an NIL budget of roughly $10 million for its 2025-26 roster. The Wildcats will be attempting to take a step forward after finishing with a 24-12 record in Mark Pope's first year as head coach.

North Carolina will be hoping that its NIL payments can help the team bounce back from a disappointing 2024-25 campaign, nearly failing to qualify for March Madness before losing in the first round.

BYU is also on the list, as it landed AJ Dybantsa as a recruit. Dybantsa is listed as the No. 1 player in the 2025 recruiting class, per 247Sports' composite rankings.

He received an NIL deal worth "close to" $7 million as part of his commitment to BYU, according to Adam Zagoria of NJ.com.

As teams start gearing up for the 2025-26 season, several schools are prepared to spend big.