Nielsen: Eagles-Chiefs Super Bowl Was Watched by Record 182.8M People on TV, Streaming

The NFL's broadcast of Super Bowl LIX on Fox set a new viewership record thanks to the addition of streaming figures.

On Tuesday, the NFL announced that Nielsen adjusted its reach methodology to include streaming and determined that the Big Game between the Philadelphia Eagles and Kansas City Chiefs scored a record 182.8 million unique viewers.

Nielsen announced that in addition to the Fox broadcast, it counted viewers who watched on Fox Deportes and Telemundo and streamed on Tubi and NFL digital properties. It was previously revealed that the average of 127.7 million viewers on Fox set records for the largest audience for a Super Bowl and for a single-network telecast in TV history.

The bump in audience numbers was due to Nielsen's new Big Data + Panel “Reach” methodology, which replaced the previously used “Total Audience” metric that was historically used to report the reach of the Super Bowl. According to Nielsen, the 182.8 viewers for Super Bowl LIX surpassed "the comparable reach of 182.2 million viewers by Super Bowl LVIII last year."

Many tuned in to see if the Chiefs could pull off the first three-peat in modern NFL history, but the Eagles quickly made it clear that it wasn't in the cards. Philadelphia took a 24-0 lead into halftime on its way to a 40-22 win, avenging its loss to Kansas City in Super Bowl LVII. Eagles quarterback Jalen Hurts was named Super Bowl MVP after throwing two touchdowns and rushing for another.

The NFL is continuing to draw new fans amid this booming era, and the advent of streaming is sure to bring even more eyes to the game going forward.