Budweiser Confirms Clydesdales Will Appear During Super Bowl XLIX Commercial

Joseph Zucker@@JosephZuckerFeatured ColumnistNovember 24, 2014

IMAGE DISTRIBUTED FOR BUDWEISER - The world famous Budweiser Clydesdale Hitch makes its way down Congress Street in Boston, MA, Saturday, Oct. 11, 2014. Budweiser is encouraging everyone to make a plan to make it home safely and provide free Lyft rides in Boston over the weekend. Some pickups featured a surprise appearance by the world famous Budweiser Clydesdales.  (Cheryl Senter/AP Images for Budweiser)
Cheryl Senter/Associated Press

Nachos, pizza, football and Budweiser Clydesdales. What's the Super Bowl without its traditions?

Anheuser-Busch allayed the fears of a Clydesdale-less Super Bowl Sunday by announcing on Monday that the famous horses will appear in a Budweiser commercial aired during the big game.    

"The story this morning may have left a wrong impression—the Budweiser Clydesdales will, in fact, be featured in next year's Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising," the company said in a statement, per Rana L. Cash of Sporting News.

Ida Mae Astute/Associated Press

The response came following a report by Tripp Mickle for The Wall Street Journal that AB InBev, the corporation that owns the Budweiser brand, would begin tailoring its marketing strategy to a younger crowd.

"That means it won’t trot out the traditional Budweiser Clydesdales for this year’s holiday advertising," Mickle wrote. "It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac. It means less baseball and more raves with DJ group Cash Cash."

While AB InBev could still slowly phase out the Clydesdales during its holiday campaign, it wouldn't affect what has become a Super Bowl custom. Last year, Budweiser tugged at the heartstrings of fans with its ad titled "Puppy Love."

Whatever the company has in store for Super Bowl XLIX will be kept under lock and key until Feb. 1, 2015.

If the past few years are any indication, it will be one of the most talked-about commercials come Monday morning.


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