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Georgia Tech Uses LeBron James Coming Home as a Recruiting Pitch

Tristan ThornburghSep 17, 2014

We've seen college athletics programs recruit players in some unorthodox ways recently, but one basketball program is attempting to use a national NBA storyline to tug on the heartstrings of potential recruits. 

According to The Atlanta Journal-Constitution (h/t College Spun), Georgia Tech coach Brian Gregory's pitch to 247Sports' No. 2 prospect for 2015, Jaylen Brown, invoked LeBron James' return to his home state of Ohio to play for the Cleveland Cavaliers.

Brown's AAU coach, Desmond Eastmond, told the AJC the following:

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Coach Gregory expressed to him the importance of staying home, and he talked about how it affected LeBron. 

(Gregory) reminded Jaylen that when LeBron decided to come back to Cleveland, one of the first things he said is that he never should’ve left because the importance of him staying within the community that raised him. He mentioned how LeBron talked about how the support system raised him and meant so much to him.

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Brown currently has offers from Kentucky, UCLA, Arizona and Kansas, among others, according to 247Sports.

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