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Jacksonville Jaguars Will Play Multiple Games in London in 2013

Ryan RudnanskyAug 20, 2012

The Jacksonville Jaguars may not be a star attraction nationally, but new owner Shad Khan is hoping to tout the team internationally.

UPDATE: Tuesday, August 21 at 2:30 p.m. ET by Adam Wells

After Monday's report about the Jaguars playing multiple games in London next season, it turns out they could easily end up becoming England's team, at least on a part-time basis. 

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According to Paul Higham of Sky Sports, the Jaguars will be playing games in London for the next four years. 

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The Jaguars have stepped in though (after the Rams pulled out), and have agreed to play one home game in London for four years, staring in 2013 to fulfil the NFL's plan of staging fixture sin the UK for the next five years.

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Adam Schefter of ESPN expanded on this report, stating that all four home games will take place in the same stadium. 

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Jaguars will play one regular-season home game in the United Kingdom in 2013, 2014, 2015 and 2016, all at London’s Wembley Stadium.

— Adam Schefter (@AdamSchefter) August 21, 2012"

This is a smart move for the Jaguars, who struggle to capture headlines and fans in their own city. They need to do something to generate buzz and interest, and, presumably, more revenue. 

NFL players are creatures of habit, so the long trek to London might not be their cup of tea. But from strictly a business perspective, it is the right move for the franchise. 

------------END OF UPDATE---------------

According to the Associated Press (via Yahoo! Sports), the Jaguars are expected to play several home games in London beginning in 2013.

This comes after the St. Louis Rams declined to play a home game in London in 2013 and 2014, instead focusing on lease negotiations.

The Jaguars have failed to make the playoffs or have a winning season since the 2007 season. The franchise's winning percentage since then has been .391 (25-39), including a 5-11 campaign last season.

The Jaguars are hoping young quarterback Blaine Gabbert can boost them back to respectability after a disappointing rookie year in which he completed just 51 percent of his passes, tossing 12 touchdowns and 11 interceptions.

Jacksonville allowed 20.6 points per game last season, 11th in the NFL, but the offense was the main culprit. Gabbert and the Jaguars averaged just 15.2 points, tied for fourth worst in the league. That included a dead-last 136.2 passing yards per game and the second-worst completion percentage (51.2).

There is some hope, on the other hand. Peter King of Sports Illustrated named Gabbert the "Offensive Player of the Week" after his performance against the New Orleans Saints on Friday. Gabbert went 13-of-16 for 112 yards and two touchdowns in the preseason game. 

Gabbert has looked much better this summer after a rough go in 2011.

Perhaps if the Jaguars show some improvements this season, they will be more of an attraction come 2013 in London.

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