Tim Tebow: E! Network Special Will Help Broaden New York Jets QB's Appeal

Tim Tebow already has a wide base of support dating back to his college days at Florida, but an upcoming special on the E! network will introduce him to an entirely new demographic. The show should broaden his appeal even further, turning him into one of the country's most well-known sports stars.

Richard Deitsch of Sports Illustrated reports the 30-minute feature will air in July and will be produced without the New York Jets quarterback's involvement. A representative for the channel points to Tebow's pop culture status as a main reason for the special:

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"We have a Tim Tebow special in the works that is tentatively scheduled to premiere in July," said an E! spokesperson. "Tebow is a pop culture phenomenon and the interest in his life expands beyond the world of sports. He's a compelling personality and has a fascinating story."

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It's safe to say that people tuning into the E! network, which is home to Keeping Up with the Kardashians and its numerous spin-off programs, aren't the same ones who are watching the Pittsburgh Steelers and Baltimore Ravens duke it out on a Sunday night.

That will allow Tebow's story to reach a new audience.

His squeaky-clean image already makes him one of the most marketable players in the NFL, but introducing him to women in key demographics will take his fame to an entirely new level.

He's already one of the most polarizing players in league history for various reasons. Some fans view him as somebody who overcame the odds and knows how to win, while others think he's overrated and shouldn't be on the field.

The truth lies somewhere in the middle.

Another issue that causes people to choose a side is Tebow's dedication to religion. He's not afraid to make it a public issue, which has rubbed some people the wrong way, feeling as though he's shoving it down their throats. Other people love that he's so open about his beliefs.

So, it's clear there's a compelling story to be told with plenty of different angles to focus on in 30 minutes. The profile will surely spawn another group of Tebow supporters, adding to an already enormous legion of fans that track his every move.

He's not expected to have a major impact on the field this season—punt protector will be one of his jobs—but his move to New York will increase his personal brand to untold levels. The E! special will provide another boost.

It might not seem like a big deal right now, but the ratings will likely prove otherwise. Just another example of the tremendous power of Tebow.