Lionel Messi Praised for Lack of Diving in New TV Advert

Many world-class footballers can be criticised for a propensity to dive, but Lionel Messi isn't one of them.

The diminutive Argentinian tends to stay on his feet during challenges—a virtue that has been praised in his latest TV advert for an isotonic drink brand.

The ad features several clips of Messi resisting the temptation to hit the deck, in addition to some notable moments of skill—such as the notorious UEFA Champions League nutmeg that James Milner probably won't enjoy seeing again.

[Gatorade]