Michigan Wolverines Become 1st Jordan Brand Program in College Football

The greatest basketball player of all time welcomed the college football program with the most wins of all time into his extended family Thursday.    

Michael Jordan and his Jordan Brand brought aboard the Michigan Wolverines, adding the “first football team to the Jordan family,” per the man himself:

While Michigan has struggled in recent years and fallen behind blue-chip programs such as Ohio State and Alabama on the field, there is plenty of momentum and energy building within the program. A major reason for that is new coach Jim Harbaugh, who returned to lead his alma mater this offseason after a stint in the NFL with the San Francisco 49ers. 

Darren Rovell of ESPN pointed out that Harbaugh was the driving point behind the new agreement:

Harbaugh wasted little time Thursday reacting to the news:

On paper, this pairing makes plenty of sense. The Jordan logo is one of the most iconic in all of sports, and the winged helmets and maize and blue jerseys of Michigan are some of the most famous uniforms in college football.

What’s more, this could help the Wolverines once again climb into the upper echelon of college football. It may take some time, but adding the Jordan brand to the program could theoretically help in recruiting. Harbaugh can pitch the opportunity to wear the Jumpman logo in practice and during games.

The combination of Jordan, Harbaugh and the prestige of being the all-time winningest program in college football history will be tough for opposing coaches to beat on the recruiting trail.