LIV Golf Secures $250M Investment, Details 'Next Chapter' with Players as 'Majority Equity Holders'

LIV Golf's tenuous future looks a bit brighter after CEO Scott O'Neil announced the league found new investors to extend beyond the 2026 season.

Mark Cannizzaro of the New York Post reported O'Neil and LIV were looking for a financial commitment between $250 and $300 million from investors after previous Saudi financial backing was pulled this year.

"LIV Golf has an agreement in place with a lead investor, signed by the investor and approved by the Board, to anchor the transaction and play a key role in supporting the path forward for the League's next era, driven by and for the players," O'Neil said Wednesday. "We're also seeing strong interest from more than a dozen additional parties to potentially serve as minority investors, creating a multi-partner model built for long-term stability and growth.

"Notably, our next chapter will make our players the majority equity holders in LIV Golf, a first for a major global sports league, and gives the League the foundation to keep growing the game worldwide. We anticipate finalizing terms in the coming weeks, with the goal of entering a transaction in September. In the meantime, our focus is on delivering a great week for fans and players at Bedminster and finishing the 2026 season strong."

According to Cannizzaro, the proposed structure for LIV Golf 2.0 features 10 events in 2027 with players owning a majority equity stake.

This comes after O'Neil met with players on Tuesday before a players-only meeting that was led by Bryson DeChambeau.

Still, as Cannizzaro explained, there remains plenty of uncertainty surrounding LIV Golf even with a new investor. For one, it remains to be seen whether the season-finale team championship in Michigan scheduled for Aug. 27-30 will even happen with neither O'Neil nor players confirming it will go on as scheduled.

Then there is the reality that the Saudi Public Investment Fund (PIF) invested billions into the league with no return. While an investment of $250 to $300 million is certainly notable, it won't stretch as far as the previous financial backing did with the purses for this week's event alone at $30 million.

Players such as Jon Rahm also have nine-figure contracts that need to be paid out.

While LIV Golf initially built plenty of momentum as headliners such as DeChambeau, Brooks Rahm, Koepka, Dustin Johnson, Cameron Smith and Phil Mickelson left the PGA Tour to join the new league, much of that momentum has stalled.

There haven't been many headline additions after that initial wave, and Koepka and Patrick Reed both decided to return to the PGA Tour. Outside of DeChambeau and Rahm, there isn't much star power remaining in the league.

Meanwhile, the PGA Tour is seeing its best television ratings in 20 years.

LIV appears to be fighting for its future, though, with the multiple meetings and O'Neil's announcement that it has new financial backing.