Lambeau Field's Future Naming Rights Updated by Packers President After Comments on Finances

The Green Bay Packers are looking to find ways to make more money while being the NFL's only publicly owned franchise, but giving up the name of their stadium isn't in the organization's plans.

Packers president and CEO Ed Policy said Monday that the Packers won't sell the naming rights to Lambeau Field.

That comes after Policy said that Green Bay must be "more aggressive in generating revenue.

"We're going to have to be more aggressive with revenue generation going forward," Policy told reporters. "We all know the cost of competing in the NFL is going up, and other teams have access to capital sources that we just don't have."

For the first time since 1990, the Packers are operating at a loss in a non-pandemic year. The team's overall net income was up 54.8 percent to $132.5 million thanks to the $133.6 million they received in nonoperating revenues, per the Associated Press.

Still, the Packers reported $753 million in revenues and $754.1 million in expenses.

Other NFL teams are able to sell small percentages of their equity without giving up control of the team, something that the Packers are unable to do since they're publicly owned.

"It's like other teams have access to this ATM machine that we just don't have right now," Policy said.

While Green Bay must find a way to turn a profit, giving up the naming rights to one of the NFL's most iconic stadiums isn't happening anytime soon. Policy did say, however, that the Packers will consider selling the naming rights to their practice facility.