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Yankees' Ben Rice Agrees to Ben's Original Rice Sponsorship Contract to Help Fight Childhood Hunger

Joseph ZuckerMar 23, 2026

Every so often, endorsements write themselves.

New York Yankees first baseman Ben Rice secured a deal with Ben's Original rice brand.

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The two are also partnering with No Kid Hungry to provide access to as many as 22,000 meals for children experiencing food scarcity.

"When your name is already built into the partnership, the only thing left to do is swing for the fences," he said. "Ben's Original has built a great legacy, and I'm excited to be part of that while helping more kids and families access the meals they need."

Rice is coming off a solid second season in pinstripes. In 138 appearances with the Yankees, he slugged .499 with 26 home runs and 65 RBI. His 131 OPS+ was tied for third on the team.

The Yankees will celebrate Opening Day out on the West Coast on Wednesday against the San Francisco Giants. Rice is on track to start at first when they get the regular season underway.

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