Eagles Announce Dude Wipes as Official 'Tush Push' Sponsor for 2025 NFL Season

The Philadelphia Eagles formed a unique partnership for the 2025 NFL season.

The Eagles announced on Tuesday that Dude Wipes has been tabbed as the official sponsor of the famed "Tush Push" for the upcoming campaign:

The Eagles scored a major win over the rest of the league earlier this offseason when the proposal to ban the Tush Push was rejected by NFL owners in May. The proposal sought to "prohibit an offensive player from pushing a teammate who was lined up directly behind the snapper and receives the snap, immediately at the snap," per ESPN's Kalyn Kahler. The ban needed 24 votes to pass and fell short by two votes.

Keeping Philadelphia's favorite short-yardage play alive for at least one more season gives the team a strong chance to repeat as Super Bowl champion. Eagles quarterback Jalen Hurts said last month that winning his first championship ring gives him more confidence that the team can win another one this year.

"When you get a promotion, do you think you're more confident? … You chase a dream, and everybody's dream is to do it, and once you know you can, it brings a sense of assurance that you can," Hurts said, per The Athletic's Zach Berman. "… It's a matter of, if I've done it before, why can't I do it again?"

The Eagles are set to open the 2025 season on Thursday against the Dallas Cowboys. In addition to the championship ring celebration, it can be expected that the Tush Push will be featured throughout the night as Philadelphia tries to start the year on the right foot.