WNBA Comedy TV Series 'The W' In Development; Will Air on Peacock

Two-time WNBA All-Star Chiney Ogwumike is working to produce a comedy series centered around the life of a WNBA player, according to Deadline's Peter White.

"The half-hour project follows a hot-shot rookie WNBA player and her inexperienced agent navigating the wild ups and downs of the world of women’s professional basketball," White wrote. "It is loosely inspired by Ogwumike and her longtime business partner and agent, Allison Galer, who chose an unconventional path after Ogwumike, who was the first pick in the 2014, chose the 24-year old as her rep."

The W, which will air on Peacock, will have GLOW creators Carly Mensch and Liz Flahive as the showrunners.

This will be Mensch and Flahive's second foray into the world of women's sports. GLOW was a fictionalized portrayal of Gorgeous Ladies of Wrestling, a wrestling promotion that started in 1986.

As White said, The W will pull from some of Ogwumike and Galer's real-life experiences.

Ogwumike played for seven seasons across spells with the Connecticut Sun and Los Angeles Sparks. She averaged 11.6 points and 6.5 rebounds. The 32-year-old has pivoted to broadcasting, serving as an NBA and WNBA analyst for ESPN.

Galer, meanwhile, has watched her client portfolio grow after first aligning with Ogwumike. Betnijah Laney-Hamilton, Kelsey Mitchell and Elizabeth Williams are among the players represented by her firm, Disrupt the Game.

That the WNBA would be the subject for a series by a major streaming service is another sign of the league's growth. It set attendance and viewership records in 2024 and the trend is likely to continue based on how the college game is maintaining the surge of interest it enjoyed during the 2023-24 season.