Flau'jae Johnson's Updated NIL Valuation Ahead of LSU's Run in Women's CBB Tournament

LSU star Flau'jae Johnson will have the opportunity to add to her national profile with the Tigers tipping off their NCAA women's tournament run Saturday against San Diego State.

On3 projects Johnson to have the highest valuation in the sport ($1.5 million), putting her ahead of UConn's Paige Bueckers, USC's JuJu Watkins and others.

The junior guard has averaged 18.9 points and 5.8 rebounds through 30 games this season. She has helped LSU put together a 28-5 record and earn a No. 3 seed in the Big Dance.

Johnson became a household name as a true freshman in 2022-23, when the Tigers lifted the first national title in program history. Her exploits on the court and her burgeoning music career helped to elevate her above a lot of her peers.

The 21-year-old has only bolstered her rap credentials since then. Getting to perform "Came Out a Beast" at the 2024 ESPYs was a sign of her mainstream popularity.

Attaining an equity stake in Unrivaled was another indicator of how people around women's basketball are recognizing her commercial value.

While she isn't eligible for the WNBA draft this spring, pro talent evaluators will probably be watching Johnson closely in the NCAA tournament. A strong showing could put the first-team All-SEC honoree near the top of early draft boards for 2026.