Photo: A.J. Brown Releases 'A.J. Brown Book Club' T-Shirts After Eagles Super Bowl Win

A.J. Brown unveiled some new merchandise featuring his viral playoff moment during the Philadelphia Eagles' run to a Super Bowl LIX victory.

Brown posted a picture of an "A.J Brown Book Club" T-shirt on his Instagram story, and they're available for purchase on his website. The same graphic is also available on hoodies.

The star wide receiver was spotted reading a book on the sideline during the Eagles' 22-10 win over the Green Bay Packers in the Wild Card Round.

Brown explained why he chose to read during the game when speaking to reporters after the contest.

"Man, it gives me a sense of peace," Brown said (h/t NFL.com's Coral Smith). "That's a book that I bring every single game. My teammates call it 'the recipe.' It's the first time I heard that y'all got me on camera, but it's not the first game. It's got a lot of points in there, it's a lot of mental game, a lot of mental parts about it, and you know for me this game is mental."

The 27-year-old also flipped through the same book, Jim Murphy's "Inner Excellence," after scoring a touchdown in the second quarter of Philadelphia's 40-22 Super Bowl win over the Kansas City Chiefs.

Brown is coming off another successful year with the Eagles, hauling in 67 receptions for 1,079 yards and seven touchdowns in 13 games.

The three-time Pro Bowl wideout also recorded 163 yards and two scores in four playoff appearances.

After Brown hoisted the Lombardi Trophy for the first time in his career, he released shirts commemorating the accomplishment as well as his affinity for reading.