WWE Championship Ladder Match Will Keep Seth Rollins-Dean Ambrose Feud Fresh

The feud between Seth Rollins and Dean Ambrose is set to experience the next phase in its evolution—a Ladder match for the WWE World Heavyweight Championship.

WWE continues to find twists and turns in this story to keep it compelling. Well-timed gimmick matches and implemented high stakes have allowed Ambrose vs. Rollins to maintain its momentum, to remain one of the company's hottest commodities, even after a year of those two foes fighting.

A night after Rollins survived against Ambrose at Elimination Chamber on a technicality, Ambrose had Roman Reigns tell the champion he wanted his rematch at Money in the Bank.

On Sunday, Ambrose looked to have dethroned Rollins after planting his head into the mat and gripping the WWE title with glee. However, the referee reversed the decision, awarding The Lunatic Fringe a victory by disqualification, but not a title win.

The "we got you!" move by WWE stung. It washed away a triumph. It made the Elimination Chamber main event fell incomplete.

Ambrose wants no confusion this time around. Using the world title he stole that night as ransom, he demanded that they compete with the belt hanging above a ladder come Money in the Bank.

Rollins accepted.

Had WWE opted for just another bout between these former allies, it would have been fun, but adding the Ladder element increases the electricity. It assures Money in the Bank a great match and, as has been the case throughout their rivalry, it shifts gears at just the right time. 

Starting with their first clash against each other at last year's Money in the Bank pay-per-view, Rollins and Ambrose's battles have been varied. WWE hasn't given fans a chance to get bored.

Varied stipulations have been ever present throughout their collision.

Event	Stipulation	Result
Money in the Bank 2014	Money in the Bank Ladder match	Rollins wins.
SummerSlam 2014	Lumberjack match	Rollins wins via pinfall.
Raw, Aug. 18, 2014	Falls Count Anywhere	Rollins wins via referee stoppage.
Hell in a Cell 2014	Hell in a Cell	Rollins wins via pinfall.
SmackDown, April 28, 2015	Standard match	Rollins wins via pinfall.
Raw, May 4, 2015	Ambrose added to WWE title match with win.	Ambrose wins via pinfall.
Payback 2015	Fatal 4-Way	Rollins wins via pinfall.
Elimination Chamber 2015	Standard	Ambrose wins via DQ.

This hasn't been a case of just randomly inserting specialty matches. These gimmicks fit the current arc of the story.

At SummerSlam, Ambrose needed a way to make sure Rollins didn't escape. Their hatred needed containing by more than ring ropes. Cue the Lumberjack match. 

Their Hell in a Cell bout came as their rivalry reached its boiling point. Ambrose was out for a brand of revenge that couldn't be achieved in a standard match. The clash inside the cage served as a fittingly violent climax for that chapter of their story.

Minus the Bray Wyatt hologram, of course.

The Fatal 4-Way at Payback allowed Ambrose and Rollins to collide again but in a fresh setting. It also merged Reigns' rivalry into the narrative and paved the way for The Shield to reunite, even for just the briefest of moments.

And now the time is right for these two Superstars to climb their way to championship gold.

As Benjamin Tucker of Pro Wrestling Torch notes, the choice has a cyclical feel to it:

WWE will have no trouble selling the story of Ambrose getting the chance to right that wrong from last June. He was mere fingertips away from grabbing the Money in the Bank briefcase. The man who had just betrayed him and Reigns used his newly acquired corporate influence to rob The Lunatic Fringe of that prize.

Kane blasted Ambrose, leaving Rollins free to grab the briefcase.

The Architect used that briefcase to become world champion. And with one win, Ambrose can snatch that title from his enemy, late revenge calling back to where their story began.

Credit: WWE.com

The Ladder match stipulation makes sense from a current-storyline standpoint as well. Ambrose is looking to ensure that he avoids a repeat of Elimination Chamber. The Ladder match does just that.

For fans, they avoid a repeat of the same match. Ambrose and Rollins get a chance to create a vastly different set of highlights than they did at Elimination Chamber, Hell in a Cell or SummerSlam. WWE is offering them a new kind of battlefield, which guarantees something novel when they lock horns once more.

That sense of newness has permeated this feud from the beginning.

Every sequel has been unique. Every skirmish producing something previously unseen. That continues at Money in the Bank as Ambrose and Rollins look to use bent steel and breathtaking falls to make this newest chapter of their rivalry a classic.