Real Madrid Topple Barcelona in Social Media Engagement Stakes

Barcelona got a priceless 2-1 victory over Manchester City on Tuesday, but it's rivals Real Madrid who stood tall for the past seven days in social media engagement.

Madrid are back on top of the weekly rankings, with a good lead over Barca.

Manuel Queimadelos Alonso/Getty Images

In the trending stakes, it was a strong week for Madrid's Champions League last-16 opponents Schalke. Everton also performed well, but it was Bulgarian side Ludogorets who took the honours.

In the ever-evolving sports industry, where far more fans are captivated on a smartphone than in a stadium, Bleacher Report has teamed up with ListenFirst Media to keep a finger on the pulse of the digital arena. Every Wednesday, ListenFirst Media will provide Bleacher Report with its Digital Engagement Ratings for soccer clubs, a syndicated rating system for digital fan engagement—think decibel meter on the Jumbotron. ListenFirst Digital Engagement Ratings aggregate engagement data across the most critical and widely trafficked digital platforms to assess the level of fan engagement generated by the leading franchises.