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T-Mobile Super Bowl Commercial 2015: Watch 'Kim's Data Stash' Ad

Timothy RappFeb 1, 2015

Like her or not, you have to give Kim Kardashian one thing—she has enough of a sense of humor to make fun of herself. 

She proved as much with her "Kim's Data Stash" Super Bowl commercial for T-Mobile, in which she satirizes herself by doing a faux public service announcement about the aspects of her life that you could be keeping up with if you were able to stash the extra data you didn't use each month.

Kardashian deadpans in the ad that you could stay current on her makeup or outfits, among other things, a particularly sly bit of humor considering she's actually releasing a book of selfies called Selfish.

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"The commercial is so funny and I think for once, you know, you see I'm kind of poking fun at the idea of the ridiculousness of everyone and their selfies," Kardashian told Entertainment Tonight the week before the Super Bowl. "I love it. I'm a big fan of selfies. I've taken them for decades."

Indeed she has. And Kardashian has been pretty widely praised for her appearance in the commercial, which was released before the Super Bowl. Americans will forgive a lot of things if you don't take yourself too seriously.

Even a book of selfies, apparently. 

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