The next time Marshawn Lynch decides to go with his signature touchdown celebration, it will cost him and the Seattle Seahawks.
Dean Blandino, the NFL's vice president of officiating, revealed to ESPN's Sal Paolantonio that should Lynch reach down to his groin and make an obscene gesture, officials will flag the Seahawks for unsportsmanlike conduct. They'll incur a 15-yard penalty on the ensuing kickoff if Lynch does the gesture after a touchdown, via Pro Football Talk's Michael David Smith.
Continue for updates.
Lynch Will Receive Charitable Donation if Penalized for Obscene Gesture
Friday, Jan. 30
ESPN's Adam Schefter reported Friday that Lynch's charity will actually benefit if the Seahawks running back is penalized Sunday:
Lynch Will be Penalized if He Makes Obscene Gesture vs. Patriots
Saturday, Jan. 24
This is the gesture the NFL is seeking to avoid Sunday:
The league informed Seattle of the rule change.
On Thursday, the NFL fined both Lynch and Seahawks wideout Chris Matthews for doing the celebration in Seattle's NFC Championship Game victory over the Green Bay Packers, per ESPN's Adam Schefter and NFL.com's Ian Rapoport:
It marked the second time the league has punished Lynch for said celebration. Clearly, Blandino feels that a potential flag might be a stronger deterrent than hitting the Pro Bowl running back's wallet.
Between his TD trademark and aversion to postgame press conferences, Lynch has become a thorn in the side of the league.