Toronto Blue Jays Want Creighton Bluejays to Alter New Logo

Rob Goldberg@TheRobGoldbergFeatured ColumnistAugust 21, 2014


Fans were excited when the Creighton Bluejays unveiled their new logo, but not everyone felt the same way.

According to Matt Norlander of CBS Sports, the Toronto Blue Jays are fighting the logo change, arguing that Creighton's design is too similar to theirs:

It's been more than 10 months since Creighton unveiled its new look for its new league. By moving from the Missouri Valley to the Big East, the school had a rebranding overhaul take place last fall. But the Toronto Blue Jays have decided this new-look logo cannot be. The Blue Jays are fighting the existence of this Creighton logo on the grounds that it's too similar to their own, which has been part of Toronto's baseball appeal for decades.

The Blue Jays filed the complete notice of opposition on Aug. 11; it can be seen in its entirety here.   

SportsNet provides a look at the two logos side by side:

As Alicia Jessop of Forbes notes, Toronto is concerned about the "damage" that could result from this situation as it relates to both logos:

According to Steven Pivovar of the Omaha World-HeraldMongoose Graphics of Denver, Colorado, designed Creighton's new logos. Associate athletic director Mark Burgers explained the reasoning behind the school's choice last year:

We engaged a few different design firms. It was exciting to see the different looks that people gave us. It was all the way across the board, from being very historical to very futuristic. We felt like this one was a good balance of both.

SportsLogos.net users rated the Big East school's design as the best new logo of the year in sports. The Bluejays certainly got a lot of attention last season—something the Toronto-based franchise certainly noticed—as Doug McDermott led the basketball team to a 27-8 record in its first year in the conference.

Depending on how the issue is settled, Creighton could end up being forced to come up with another logo in the near future.

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