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Chicago Cubs Ticket Prices Are out of Whack for the Quality of the Team

Darrell HorwitzJun 7, 2018

Anyone want to see the Chicago Cubs and the Boston Red Sox battle this weekend at Wrigley Field? If you want to sit in the Budweiser Bleachers, this "marquee" game will set you back $280 for a pair.

Does anyone think a matchup between the Cubs, with a 20-40 record and last place in the NL Central, and the last place Red Sox in the East at 29-32 is a premium game that should be priced that way?

It's all part of the pricing structure for the Cubs. There are bronze, silver, gold, and platinum games in addition to the top of the line marquee level.

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According to the Cubs website, the pricing in the Budweiser Bleachers are set through dynamic pricing. It says the Cubs adjust ticket prices on changing market factors such as team performance.

Stop right there!

Is there anything about the Cubs performance so far this year that should require you to go to a Payday loan store to be able to sit in the bleachers?

I remember going to the game as a kid when it cost a dollar to sit there. The view is still the same. So is the distance. They're not any closer to the field.

And look at what you're watching—a team on pace for the worst record in franchise history. That's the Cubs who haven't won since 1908, so you know how bad this team is.

At least when I spent my buck, I was watching players like Ernie Banks and Ron Santo.

How can they justify the prices they are charging to watch this team?

According to Time Moneyland on the web, the Cubs have the second highest average ticket price in baseball at $108.70.

Is it right to gouge the fans for premium prices when the product on the field is anything but premium?

The organization is moving in the right direction, and for that I applaud them.

But that doesn't change the fact they haven't won for 104 years? It also doesn't alter the likelihood of them winning anytime soon.

Given that, it's time they pay their fans back for the loyalty the organization has received for so many years when it wasn't warranted.

If they're really going to base pricing on performance, shouldn't Cubs tickets be among the lowest in baseball? 

Is any Cubs game a marquee game with what is performing on the field?

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