WWE Elimination Chamber 2012: John Cena Must End Bland Feud by Taking out Kane

John Cena's stopgap rivalry with Kane needs to come to a clear, definitive win on Sunday with a dominant performance in the Ambulance Match. 

I have one request for Kane, Cena, the WWE announcers and anyone else even remotely associated with the company. During the match, get the phrase "Embrace the Hate" out of your systems.

"Cena's really embracing the hate now," "I don't know, he can embrace it a little more if you ask me." Work it in there as often as you want, but starting on the following Monday Night RAW, that phrase should never again be uttered on WWE programming.

On Monday, Cena needs to begin focusing his feud on The Rock. I am tired of video tributes and tweets between the two, these two need to actually get on TV and have some confrontations.

At the very least, we need some promos from Cena directly against The Rock. I know that The Rock has a limited schedule, but this should be the most anticipated match in company history, it's time for the WWE to start treating it that way. 

I am not saying that the Ambulance Match needs to be a squash or anything like that. Kane is a solid veteran and certainly deserves his moments. But when the match is over, he needs to be the one in the back of the ambulance and Cena needs to stand tall, leaving no doubt that he was the rightful winner of the match. 

This feud has just gone nowhere since it's started. We have heard nothing but Kane telling Cena to embrace the hate, while seeing him torment Eve and assault Zack Ryder. 

Sure, that produces some funny visuals.

But it hasn't gone anywhere and isn't worth extending into episodes of RAW for a payoff. It hasn't done any good for Kane and his new character and hasn't helped Cena build any momentum for WrestleMania. 

It has been too repetitive and there isn't really anywhere they can go with it. That means that we need to see an end on Sunday. The time has come for both men to move on.

Given that Cena is moving into a match with The Rock where the crowd will clearly be against him, he has to win the match and show some ruthless edge that we only see from heels. 

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