Packers GM Brian Gutekunst: 'It's Time' We Start Competing for Super Bowl Titles

The Green Bay Packers have made playoff appearances in five of the past six seasons, but general manager Brian Gutekunst is ready for the team to become a true Super Bowl contender.

"You always have some disappointments in the year," Gutekunst said on Thursday, via NFL.com's Eric Edholm. "I think, for me, the thing that's been on my mind as we've concluded this season is we need to continue to ramp up our sense of urgency. These opportunities don't come (very often). The life of a player in the National Football League is not very long. We've got a bunch of good guys in that locker room, got a bunch of talented guys in that locker room, and yeah, I think it's time that we start competing for championships, right?"

In the Packers' past three postseason runs, they haven't advanced beyond the divisional round. This included a 22-10 loss to the Philadelphia Eagles in the Wild Card round that put an end to their 2024 campaign.

Green Bay has four total Super Bowl victories, but they haven't made it to the title game since they last hoisted a Lombardi Trophy during the 2010 season.

The Packers will have just over $38 million in effective cap space to make upgrades to their roster in free agency, via Over the Cap.

Green Bay has shown a willingness to make free-agent splashes in past years, signing running back Josh Jacobs to a four-year contract in March 2024. The move paid off, as Jacobs picked up 1,329 yards and 15 touchdowns on 301 carries in his first year with the team.

Based on Gutekunst's latest comments, expect the Packers to continue exploring upgrades throughout the offseason as they look to establish themselves as a true Super Bowl threat.