Joe Tsai Indicates Nets Not in 'Win-Now' Mode, Want to 'Take a Longer-Term Approach'

The Brooklyn Nets will be built with long-term stability in mind going forward.

Nets governor Joe Tsai spoke about his goals for the franchise and acknowledged that the team is not in "win-now' mode and that the franchise will take a step to building a winning culture that is sustainable.

"I want to build a winning mentality and culture that's sustainable," Tsai said. "Those two are very different things. If you just want to be win-now you could ruin your future by trading away all of your assets but I think want I want to do with the Brooklyn Nets is take a longer-term approach and build a sustainable, winning culture."

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The culture of the Nets since the move to Brooklyn from New Jersey has been anything but sustainable.

The franchise has not advanced past the second round since the relocation, traded away draft picks to the Boston Celtics that turned into Jaylen Brown, Jayson Tatum and other assets, and also saw players like Kevin Durant, Kyrie Irving and James Harden come-and-go in rapid fashion.

The Nets highest-paid player in recent seasons was Ben Simmons, who has played just 57 games in three seasons while taking home $35 million per year. Brooklyn missed out on the postseason in 2023-24 with a 32-50 record.

This led to the end of the road for head coach Jacque Vaughn during the middle of the season and interim coach Kevin Ollie did not retain the position following the season. Instead, Brooklyn will turn to Jordi Fernandez to steer the ship and hopefully build a team that has less of a rocky road in future seasons.