WWE, Logan Paul's PRIME Hydration Partner for Company's 1st-Ever Ring Mat Branding

WWE announced Friday that it is partnering with Logan Paul's PRIME Hydration, making it the first company to ever have its logo featured in the center of a WWE ring's canvas.

In a press release, WWE noted that PRIME will have center-mat branding at premium live events such as WrestleMania and Money in the Bank, "key brand placement" at WrestleMania and Survivor Series, and several other perks, including "match sponsorships, co-presenter designations at future PLEs, product activations at live events, social support from WWE Superstars across retail and digital activations."

The agreement marks the largest sponsorship deal in WWE history. Regarding the new, precedent-setting partnership, Paul said:

"Combining two of my greatest achievements into one knockout partnership is a dream come true. We've worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it's time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring."

WWE head of creative Triple H also commented on the affiliation, saying: "What Logan and his team have built in a short time is phenomenal and we're excited to help showcase PRIME Hydration across our biggest events."

In addition to now being WWE's "official hydration drink partner," PRIME already held the same distinction with UFC. That means PRIME is the first company to be an official partner for both promotions under the TKO banner since WWE and UFC merged last year.

Paul, who is the co-founder of PRIME along with fellow YouTuber KSI, has established himself as one of WWE's top stars since making his in-ring debut in 2022.

He is the reigning United States champion after beating Rey Mysterio for the title back in November and seems to be trending toward a match against legendary WWE Superstar and future Hall of Famer Randy Orton at WrestleMania 40 in Philadelphia next month.

Paul often has a bottle of PRIME in hand when he makes his way to the ring, and he even has a WWE action figure by Mattel on the market that features a tiny bottle of PRIME.

At last year's WrestleMania 39, PRIME took center stage during Paul's match against Seth Rollins, as KSI was dressed in a PRIME bottle mascot suit.

Now that Paul's PRIME has an official partnership with WWE, it is in line to have an even bigger presence on the Grandest Stage of Them All.

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